Service
SEO
Compounding organic pipeline for software companies.
The short answer
SEO for software is the practice of engineering your website, content, and topical authority to rank for the specific queries your ICP uses when evaluating solutions. It combines technical SEO, on-page optimization, content clusters, and internal link architecture into one system.Deliverables
What you actually get.
- Technical SEO audit + fixes (Core Web Vitals, crawl, index, schema)
- ICP-aligned keyword strategy across bottom-, middle-, and top-of-funnel
- Topical cluster maps with pillar + supporting pages
- 4-20+ net-new SEO pages per month depending on tier
- Internal linking system with descriptive anchors
- Programmatic SEO templates for long-tail (Momentum+)
- Monthly reporting: rankings, non-branded traffic, pipeline attribution
Outcomes
What changes in the business.
- Grow non-branded organic traffic month over month
- Own the queries where buyers actually shortlist vendors
- Reduce dependency on paid channels for pipeline
Process
How we run it.
01
Audit
Full technical, on-page, and topical audit against ICP query universe.
02
Strategy
Prioritized roadmap of clusters, pillar pages, and technical fixes.
03
Produce
Editorial-grade pages built to rank and convert, shipped weekly.
04
Compound
Monthly refresh, internal linking passes, and expansion into adjacent clusters.
For your industry
SEO, tuned to your vertical.
SEO for B2B SaaS
Horizontal SaaS built for teams, sold through pipeline.
SEO for Vertical SaaS
Industry-specific SaaS: legal, healthcare, construction, hospitality, and more.
SEO for Developer Tools
Developer-first products with PLG motion, docs, and community.
SEO for Fintech
Regulated financial software: payments, lending, wealth, and infrastructure.
SEO for AI & ML Products
AI-native products, model APIs, and ML platforms.
SEO for Consumer Software
B2C software: creator tools, productivity, health, and lifestyle apps.