Every question we get asked on sales calls, answered.

Six months across every tier. Growth compounds; single-month engagements do not, and neither we nor you are set up to succeed on a shorter horizon.

A pod: a strategist, service leads for the disciplines your tier includes (SEO/AEO, content, paid, design/build), and shared production. No senior-sale-junior-do-the-work. At Dominate we add a Head-of-Growth-level owner.

Async first, with defined weekly touchpoints. Slack for day-to-day, docs for decisions, and a written weekly update summarizing what shipped and what's next. We cover US business hours by default and adjust for EMEA or APAC when the client is based there.

We would rather scope right the first time than pause. If genuine circumstances change (funding delay, leadership change), we adjust scope down within the term. Full pause is not standard; we will talk through options honestly.

No. Paid media budget is separate and goes directly to the ad platform on your account. We manage; you own the account, the data, and the spend.

Multi-product portfolios, multi-brand parents, multi-geography or multi-language, ad spend under management over $100k per month, or programmatic SEO at real scale. Anything narrower fits inside a published tier.

Add-ons let you extend a tier (more articles, more paid channels, localization). We do not fragment tiers into pick-and-choose bundles; the tiers reflect what actually compounds together.

For most engagements, nothing beyond the first monthly fee. Deep migrations and custom multi-brand builds carry a one-time scoping and design phase; we quote that up front and never back-charge it.

Prompt-level automated queries across ChatGPT, Perplexity, Gemini, and Google AI Overviews, tracked over time as citation share of your category prompts. It is directional and improving month over month, not a perfect science.

$15,000 per month in paid spend before the discipline of iteration pays back. Below that, we recommend running one channel yourself or in-house until it warrants a dedicated program.

Weekly or bi-weekly 30-minute interviews with your product, engineering, or customer success leads. We record, transcribe, extract points of view, and turn them into content. You get a review pass before publish.

Short-form video ad creative and cutdowns of long-form content, yes. Full-production long-form video (case studies, brand films) is an add-on and rarely a growth priority at the tiers we serve.

Written monthly reviews name what is working and what isn't. At the 90-day mark we hold a formal review; if the answer is 'this is not working,' we would rather end than drag it out. That is baked into how we scope.

Not yet, publicly. Momentence is early and we would rather earn the case studies than fabricate proof. On calls we walk through the operating model, the deliverables, and what our first engagements are building toward.

Standard confidentiality on all engagements. Non-competes on a category (e.g., 'do not work with anyone else in vertical X') are custom and case by case; we are transparent when a request would be a conflict.

GA4, Google Search Console, Ahrefs or Semrush, Segment or a similar CDP if you have one, and standard paid platforms (Google Ads, LinkedIn, Meta). AEO and citation tracking use a mix of proprietary and internal tooling; we do not require you to buy new licenses.

Your CMS, whatever it is. We are stack-flexible; we prefer modern SSR frameworks for new builds but we work with existing WordPress, Webflow, or custom stacks.

Standard SaaS security posture: SSO where possible, least-privilege access, and no client data stored outside our shared tooling. We are happy to sign standard NDAs and security addenda.