Service
Content Marketing
An in-house-quality content engine, run as a service.
The short answer
Content marketing for software is the disciplined production of ICP-relevant articles, guides, comparison pages, and product-led content that both rank in search and convince buyers. Done right, it is the highest-leverage growth surface a software company owns.Deliverables
What you actually get.
- Content strategy tied to ICP jobs-to-be-done and funnel stage
- Editorial calendar with pillars, clusters, and comparison coverage
- SME interview program for genuine point-of-view content
- 12-20+ pieces per month across long-form, landing, and comparison
- Product-led content that shows the product doing the job
- Content refresh program on the existing library
- Distribution assets: LinkedIn cutdowns, newsletter, snippets
Outcomes
What changes in the business.
- A library that compounds instead of a blog that decays
- Buyer-stage coverage so sales stops answering the same questions
- Content that ranks in Google and gets cited by LLMs
Process
How we run it.
01
Strategy
Map the ICP query and prompt universe to a 90-day editorial plan.
02
Produce
SME interviews, drafting, editing, design, and publishing.
03
Optimize
On-page SEO, internal linking, and AEO structure baked in.
04
Refresh
Rolling refresh of top pages to defend and expand rankings.
For your industry
Content Marketing, tuned to your vertical.
Content Marketing for B2B SaaS
Horizontal SaaS built for teams, sold through pipeline.
Content Marketing for Vertical SaaS
Industry-specific SaaS: legal, healthcare, construction, hospitality, and more.
Content Marketing for Developer Tools
Developer-first products with PLG motion, docs, and community.
Content Marketing for Fintech
Regulated financial software: payments, lending, wealth, and infrastructure.
Content Marketing for AI & ML Products
AI-native products, model APIs, and ML platforms.
Content Marketing for Consumer Software
B2C software: creator tools, productivity, health, and lifestyle apps.