Pricing
Transparent pricing. Clear scope. No “contact us” games.
Four tiers, published monthly rates, and a full list of what triggers custom pricing. Pick the tier that fits where you are, we'll tell you if it doesn't.
Ignite
Pre-Series A software companies under ~$3M ARR
6-month minimum
Ship a modern AI-built site and stand up the SEO + AEO foundation.
- AI-powered marketing site (up to 8 core pages) shipped in weeks
- On-page SEO foundation: titles, descriptions, headings, internal links
- Technical SEO: sitemap, robots, canonical, structured data
- AEO foundation: llms.txt, answer-first content structure, entity schema
- Keyword + query research aligned to ICP (up to 2 personas)
- 4 net-new SEO pages per month (long-form or landing)
- Analytics + conversion tracking setup (GA4 + one attribution tool)
- Monthly performance report with prioritized next actions
- Async Slack channel, weekly written update
Momentum
$3M-$15M ARR software companies scaling pipeline
6-month minimum
Compound the site with a full content engine and paid media pod.
- Everything in Ignite
- AI-assisted content engine: 12 SEO pages per month across clusters
- AEO program: LLM citation tracking, structured answers, entity graph
- Conversion rate optimization: quarterly experiments on core pages
- Paid media management on up to 2 channels (Google, LinkedIn, or Meta)
- Ad creative + landing page production for paid campaigns
- ICP-aligned campaign strategy with weekly bid/creative iteration
- Lifecycle + retargeting audiences built from first-party signals
- Bi-weekly strategy call, shared roadmap, live dashboard
Dominate
$15M+ ARR software companies going after category leadership
6-month minimum
Full-stack demand gen: programmatic SEO, advanced AEO, multi-channel paid.
- Everything in Momentum
- Programmatic SEO: templated page systems for long-tail intent
- 20+ net-new content pieces per month across formats
- Advanced AEO: LLM answer market share tracking, prompt targeting
- Paid media on up to 4 channels with dedicated creative studio
- ABM + intent data integration (6sense, Clearbit, RB2B, or similar)
- Editorial-grade content ops with in-house SME interviews
- Weekly strategy call, quarterly on-site or offsite planning
- Fractional Head of Growth-level ownership across the engine
Custom
Multi-product, multi-brand, or multi-geo software companies
Custom term
Bespoke growth org for complex portfolios and international footprints.
- Everything in Dominate, scaled to your surface area
- Multi-language, multi-region SEO and AEO
- Multi-brand or multi-product content and paid programs
- Dedicated pod: strategist, SEO/AEO lead, content lead, paid lead, engineer
- Custom integrations with your data warehouse and BI
- Executive reporting cadence aligned to board metrics
Add-ons
Optional add-ons.
| Add-on | Price | Note |
|---|---|---|
| Additional SEO article (long-form) | $650 | per piece |
| Additional landing page | $1,800 | per page, includes copy + build |
| Additional paid channel | $2,500 | / month |
| Video ad creative pack | $3,500 | 3 concepts, 9 cutdowns |
| Localization (per language) | $1,500 | / month, up to 20 pages |
| Migration from legacy CMS | From $4,500 | one-time |
Scope
What can change the price.
- Number of products or brands under management
- Number of geographies or languages
- Ad spend under management (>$100k/mo tiers up)
- Depth of programmatic SEO surface area
- In-house content interviews and SME production
FAQ
Pricing questions.
Because 'contact us for pricing' wastes everyone's time. Software buyers deserve to know if we're in their range before a call. Our tiers are transparent; only genuinely complex portfolios get custom quotes.
Multi-product portfolios, multi-brand parents, multi-geography or multi-language, ad spend under management over $100k/month, or programmatic SEO at real scale. Anything beyond that fits inside a published tier.
Every tier is a 6-month minimum. Growth compounds; single-month engagements do not, and neither we nor you are set up to succeed on a shorter horizon.
No. Paid media budget is separate and goes directly to the ad platform on your account. We manage; you own the account and the spend.
Yes, at any renewal boundary, and mid-term when scope genuinely shifts (new product, new region, funding round).
Ready to scope your engagement?
30-minute scoping call. Bring your current stack, targets, and constraints. We'll tell you honestly which tier fits and where the gaps are.