AI-native growth for B2B & B2C software

Compound pipeline with an AI-native growth engine.

Momentence owns the growth layer of your GTM system: the strategy, the AI-powered website, and the SEO, AEO, GEO, content, and paid execution behind it, run as one system so qualified pipeline compounds instead of resetting every quarter.

Transparent monthly pricing. 6-month minimum. No proof-logo theater.

How we plug into GTM

Strategy that meets you where you are.

You don't need to hand us a finished marketing strategy and tell us what campaigns to run.

Momentence owns the growth layer of your GTM system. For earlier-stage companies, that means helping establish the foundation. For more mature companies, it means working within your existing GTM strategy and turning it into coordinated execution across your website, search, content, paid media, and conversion system.

Ignite

Under ~$3M ARR

Build the foundation.

We help clarify the ICP, buyer, positioning, messaging, use cases, buyer journey, channel priorities, and growth strategy required to build the rest of the system correctly.

Then we turn that foundation into your website, SEO, AEO, content, and acquisition programs.

Momentum

$3M to $15M ARR

Refine and operationalize.

You already have product-market fit and a working GTM motion. We pressure-test the strategy, identify gaps, align messaging and channels, and turn fragmented marketing activity into one coordinated growth engine.

Dominate

$15M+ ARR

Integrate and optimize.

Your GTM organization is already established. Momentence works alongside internal leadership to translate strategy into stronger execution across website, SEO, AEO, content, paid acquisition, conversion, and measurement.

The more mature your GTM organization becomes, the more Momentence shifts from building the foundation to integrating with and amplifying the strategy you already have.

We own the growth layer of GTM.

Momentence connects the strategic decisions behind growth to the channels responsible for creating demand and pipeline.

  1. Market
  2. ICP
  3. Positioning
  4. Messaging
  5. Buyer Journey
  6. Website
  7. SEO + AEO
  8. Content
  9. Paid
  10. Conversion
  11. Measurement

Our work starts upstream enough to make execution effective. We do not automatically replace your broader corporate GTM strategy, sales organization, product strategy, pricing model, RevOps function, or customer success organization.

Where those decisions already exist, we work from them.

Where gaps prevent growth execution from working, we help close them.

Pricing

Transparent pricing. No “contact us” games.

Four tiers, published rates, and a clear list of what triggers custom pricing. Pick where you are, we'll tell you honestly if you're in the wrong tier.

Ignite

Pre-Series A software companies under ~$3M ARR

$7.5K/ month

6-month minimum

Plus $4,500 one-time implementation fee

Ship a modern AI-built site and stand up the SEO + AEO foundation.

Start with Ignite
Most common

Momentum

$3M-$15M ARR software companies scaling pipeline

$15K/ month

6-month minimum

Compound the site with a full content engine and paid media pod.

Start with Momentum

Dominate

$15M+ ARR software companies going after category leadership

$30K/ month

6-month minimum

Full-stack demand gen: programmatic SEO, advanced AEO, multi-channel paid.

Start with Dominate

Custom

Multi-product, multi-brand, or multi-geo software companies

Starts at$50K/ month, entry point

Custom term

A fractional multidisciplinary growth pod with access to strategy, SEO/AEO/GEO, content, paid media, creative, analytics, and growth engineering.

Scope a custom engagement

Custom starts at $50K/mo as a fractional multidisciplinary growth pod: strategy, SEO/AEO/GEO, content, paid media, creative, analytics, and growth engineering, with allocation tailored to each statement of work. See what the entry point covers.

Self-qualify

Do you have the problem we solve?

A partner is only useful if the problem lines up. Read both columns honestly, if the left describes you, we should talk.

This is for you if

  • You sell B2B or B2C software and pipeline drives the business
  • Your marketing site can't ship pages as fast as marketing needs
  • Non-branded organic traffic is flat, decaying, or nonexistent
  • ChatGPT, Perplexity, and Google AI Overviews never cite you when buyers ask your category question
  • When AI does describe your product, category, or pricing, it gets it wrong or leaves you off the shortlist
  • Paid CAC has crept up and creative iteration is slow
  • You want one partner running site, content, SEO, AEO, GEO, and paid as one system

This isn't for you if

  • You need a one-off logo, one-off landing page, or a 2-week sprint
  • You are pre-product and still searching for problem-solution fit
  • You want a link-building or backlink-only vendor
  • You want an agency that will not tell you when you are wrong
  • You need a fully in-house team seat, not a partner

Deliverables

What you actually get.

Not hours, not decks. Concrete artifacts that live in your business after we're done.

A rebuilt marketing site

Modern, SSR, semantic, and shipped in weeks. Your team can publish without engineering.

A compounding content engine

4-20+ ICP-aligned pages per month across pillars, clusters, and comparison surfaces.

SEO that actually ranks

Technical SEO, on-page, internal linking, and topical authority engineered together.

AEO citation share

llms.txt, entity graph, answer-first structure, and prompt-level citation tracking across LLMs.

GEO share of voice

Brand representation audits, entity consistency, off-site corpus work, and correction of what models get wrong.

Paid media, iterated weekly

Google, LinkedIn, Meta with ICP-targeted audiences and creative that keeps compounding.

One operating rhythm

Shared roadmap, live dashboard, and a written weekly update. No agency theater.

Process

How it works.

Four phases. Predictable rhythm. No agency theater.

1

01

Diagnose

Two-week audit of site, content, SEO, paid, and pipeline data, plus an AEO citation and GEO representation baseline across the major engines.

2

02

Build

Ship the AI-powered site, stand up SEO, AEO, and GEO foundations, and fix entity consistency so models describe you correctly.

3

03

Compound

Turn on the content engine, the AEO and GEO program including off-site corpus work, and paid channels. Weekly iteration, monthly reviews.

4

04

Iterate

Quarterly planning, rolling content refresh, and expansion into adjacent clusters and channels.

Brand genesis

Two words, one operating principle.

The name is a blend. We took the outcome every software company actually wants and the discipline that produces it, then fused them.

Source 01

MOMENTUM

Source 02

CADENCE

Resolve

MOMENTENCE

momentum + cadence = momentence

01

momentumnoun.

mass in motion

The result. Compounding is the whole point: rankings, citations, content, and pipeline should be worth more in month twelve than in month one, without you spending more to keep them there.

02

cadencenoun.

the beat that produces it

The method. Momentum is not luck, it is the output of a rhythm you can set a calendar to: pages shipped weekly, experiments run weekly, a written update every Friday.

Momentum is the result. Cadence is the method. Momentence is what happens when a growth program finally has both, which is why our methodology is built around a weekly beat rather than a quarterly campaign.

Ready to compound pipeline?

30-minute call, no pitch deck. We'll audit where the growth engine is broken and tell you honestly if we're the right partner.